Our client approached us to design a flagship store for Liberty London in the US Midwest. Our goal was to merge the two in a space that felt like a luxury experience, yet remaining approachable. We were inspired by Liberty London's use of layered products, textures & colors to emphasize the feeling of cozy, warm, and homey.

The new shop features wall collages of framed artwork, fabric, & products; eclectic & found furniture; and custom shelving,moldings, & fixtures. We kept the original exposed brick as feature walls, while incorporating white oak, smokey glass, and Liberty fabric.

The facade subtly references the well-known London shop through the window latticing, gold foil window graphics, and flanking branded flags.